Simply, the ball seems to fly straighter off of the club and stay in bounds on pushed hits that would normally hit hard and continue another 10 to 15 yards right. I haven’t mentioned anything about a longer ball, but it just went with the entire days events. Just like the long putts, when the ball stayed on line longer it increased the distance of the hit by not moving dramatically right or left. I consistently hit 1 full club less on almost every shot after my drives. How’s that for distance with the product on the first few trys.